100% Fresh Fish Guarantee – Never Frozen, Never Defrosted
⏱️ 3–4 minute read
Fresh Seafood, Redefined: Why We've Said Goodbye to Frozen Prawns
At Hamiltons Fish, freshness is not just a promise. It is everything we do.
Every day, we source the finest British seafood straight from the boats in Brixham, prepare it to order, and deliver it chilled so it arrives at your door tasting as fresh as possible.
Now, we are taking that commitment even further.
No More Frozen Prawns - 100% Fresh, Always
We have made a clear decision. We no longer stock or sell frozen prawns, or any frozen seafood as a substitute.
From now on, every single product we offer is 100% fresh. Never previously frozen. Never defrosted. Never held in storage for weeks or months.
This is not a small change. It is a full commitment to what fresh seafood delivery in the UK should be.
What “Fresh” Really Means
Walk into many supermarkets or browse other online fishmongers, and you will often find seafood labelled as “fresh” that has actually been frozen at sea, stored for long periods, then thawed before sale.
It may look fine, but the texture softens, the flavour dulls, and that clean, natural taste is lost.
At Hamiltons Fish, we take a different approach:
- We buy daily from the Brixham Fish Market and trusted day boats
- We prepare every order around your chosen delivery date
- We never substitute with frozen or defrosted products
If something is not available fresh, we simply will not send it. Instead, we will move your delivery day or offer a suitable alternative.
It is a straightforward approach, but one that keeps our standards consistently high.
Our Fresh Fish Guarantee
This now applies to our entire range, including prawns, lobster, crab, cod, haddock, sole and more:
- Never previously frozen
- Sourced to order for your selected delivery day
- Prepared fresh by our fishmongers on the day of dispatch
The result is seafood that arrives firm, fresh, and full of natural flavour.
Why Fresh Seafood Matters
- A firmer texture that holds together beautifully when cooked
- Cleaner, brighter flavour with no “fishy” aftertaste
- More consistent cooking and better results
- The flexibility to freeze at home if you choose
For many of our customers, it is also about trust. Knowing exactly what they are receiving every time.
Fresh-Only. No Compromises.
We believe we are one of the only online fishmongers in the UK that will never send frozen or defrosted fish as a replacement.
If we cannot supply it fresh, we will not send it.
It is a simple approach, but one that puts quality first.
Trusted by Thousands of Customers
Our commitment to freshness is reflected in our customer feedback.
We are proud to have a 4.9 out of 5 rating from over 3,000 5-star reviews. Customers consistently highlight the freshness, quality and reliability of every order.
A Better Way to Buy Fish Online
By focusing entirely on fresh seafood, we can do what we do best:
- Work closely with the best boats and suppliers
- Prepare every order by hand
- Deliver seafood at its very best
No shortcuts. No compromises. Just properly fresh fish and shellfish.
Explore our full range of fresh fish and seafood today and taste the difference for yourself.
